SoftBank-backed Grofers aims to garner USD 2.5 billion (around 17,500 crore) in revenue by 2020 as it scales up its private label offerings in the country and focusses on expanding repeat purchases in its platform. The company, which has recently completed five years of its operations, has a revenue run rate of USD 360 million (about 2,500 crore) currently.

Speaking to , Grofers co-founder and CEO Albinder Dhindsa said Grofers has been witnessing over 30 per cent month-on-month growth ..
These private labelled products are also making their way on retail shelves at Grofers’ over 1,500 partner stores, which the company aims to ramp up to one million in the next two years.

Asked about competition, especially with Walmart-backed Flipkart and Amazon expanding their presence aggressively in the online grocery segment, Dhindsa said the company is not worried.

“Grocery is not the same as books and electronics. We may carry a smaller selection but the focus for us  ..